Fill in your details below or click an icon to log in: Email required Address never made public. As is akin to lifestyle branding, the product is not the main focus in these ads, the experience that is documented is. Notify me of new comments via email. This definitely seems like a shift of focus from the high-class cultural capital that Ciroc and Diddy had spent so much time to set up. You are commenting using your Twitter account. You are commenting using your WordPress. The use of the music could be seen as an attempt at associating the timelessness of Sinatra and the Rat Pack with Ciroc, making it timeless itself.

You are commenting using your Facebook account. There is a primitive, raw masculinity seen through this gesture, one that signals along with the music accompanied towards a James Bond-esque persona. Fill in your details below or click an icon to log in: One can see the music as being a derivation of the James Bond theme music, which would only further enhance the humorous undertones. What is also different is the focus on getting the girl. This is very apparent in this ad, albeit in a humorous way, but the exoticism of the Italian woman along with the winning and losing her aspect is still something to point out in the underlying implications of the ad. The associations of a house party the way that P. One example in which Ciroc uses humor would be the video of P Diddy curling:

This is very apparent in this ad, albeit in a humorous way, but the exoticism of the Italian woman along with the winning and losing her aspect is still something to point out in the underlying implications of the ad.

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Matt Goss | Official Website | Matt Films A Ciroc Vodka Commercial With Diddy

Leiss, William, and Jackie Botterill. This link shows the other 3 videos.

The associations of a house party the way that P. Luuck are commenting using your Facebook account. Already you can see that the actors chosen serve a very specific purpose, since it would be hard to take Aziz seriously in anything serious, and P Diddy, considering his surprisingly hilarious role in Get Him To The Greek, can also be depicted as pretty humorous.

Ciroc’s New Star-Studded “Rat Pack” Ad With Jessica White, Eva Marcille & More

Consumption lck the Mediated Marketplace. This site uses cookies. This definitely seems like a shift of focus from the high-class cultural capital that Ciroc and Diddy had spent so much time to set up.

By continuing to use this website, you agree to their use.

You are commenting using your Twitter account. There needs to be a self awareness put in place within the ads themselves, whether it be through the music ne, the actors involved, and the actual setting.

Diddy throwing a house party. There is a primitive, raw masculinity seen through this gesture, commerciak that signals along with the music accompanied towards a James Bond-esque persona. Fill in your details below or click an icon to log in: Social Communication in Advertising: Notify me of new comments via email. As is akin to lifestyle branding, the product is not the main focus in these ads, the experience that is documented is.

There is coroc from these outlets, and social media is a great platform for brand ambassadors. This was part of a Twitter-introduced ad campaign for the Superbowl, which introduced 3 other videos with their accompanying hashtags and invited Dast followers to vote for their favorite.

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Email required Address never made public. One example in which Ciroc uses humor would be the video of P Diddy curling: In the video, there commerciao around 19 shots of Ciroc film shots, not alcohol with about of them being clear shots. One can see the music as being a derivation of the James Bond theme music, which would only further enhance the humorous undertones.

To find out more, including how to control cookies, puck here: Humor has served two purposes in this ad campaign. Research Library Core, What is also different is the focus on getting the girl.

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It shows snapshots of tons of up and coming artists and basically documents a day party for a basketball game and a boxing match, then converted into a club-like atmosphere. One popular video consists of P. The use of the music could be seen as an attempt at associating the timelessness of Sinatra and the Rat Pack with Ciroc, making it timeless itself.

commetcial This link shows the other 3 videos This definitely seems like a shift of focus from the high-class cultural capital that Ciroc and Diddy had spent so much time to set up.

You are commenting using your WordPress.